2024 Ad Trends According to Top Execs, Tech Developments in the Fan Experience and Advice from the Man Who Made Stanley and Crocs Viral Hits

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Ad Age: 80 Ad Execs Predict 2024 Trends

This one might take you a little while to read, but trust us when we say it’s worth it. Some of the top minds in the field of marketing and advertising share their insights on where they think the industry is headed over the next year, addressing a wide array of industries. Creator economy? It’s in there. Olympics? That too. A whole bunch more about AI? Obviously.

Sportico: Four Tech Trends That Will Define Sports Fan Experiences in 2024

This piece looks at four major tech trends and how they will influence the fan experience in 2024. But it isn’t just thinking about in-person experiences, these predictions take into account every conceivable touch point across fandom. Things like how the decline of social media time could lead to brands/teams to host their own platforms for fans to connect, or how new advents in viewing, like the sphere, will alter what event-goers come to expect. 

Inc.: Terence Reilly, the Executive Who Shepherded the Stanley Quencher to TikTok Fame, Offers His Playbook for Driving Viral Demand.

For anyone living on a remote island for the last week without access to social media: hordes of people have been losing their minds trying to get their hands on insulated Stanley tumblers. In this piece, the man-behind-the-viral-marketing-push Terence Reilly has some advice on how to replicate his success. The gist: it hinges on expanding your target market, finding your fans,  and embracing celebrity endorsements (as well as a few more excellent tips, but we won’t still Terence’s thunder entirely here). This is a gent worth listening to — after all, he’s the same guy who made Crocs the juggernaut they are today. 

And a few more nuggets of assorted internet wisdom … 

The Paris Olympics’ Seine River plan is bold, audacious … and risky (Washington Post)

74k stuffed animals hit the ice as part of the Hershey Bears Teddy Bear Toss (@NHL)

Peloton to bring its content to TikTok in exclusive partnership (Reuters)

At an Aspen Ski Resort, These Influencers Aren’t Welcome (WSJ)

A New World: Roblox's Role in Shaping Tomorrow's Fandom (Sports Pundit)