Back to Basics: Driving Incremental Revenue

In today’s market, finding new ways to boost revenue is more important than ever—especially in the live events world, where every sales cycle can bring surprises like lineup changes, upsets, new talent, and unexpected schedule adjustments. That’s where FEVO comes in.

With our robust platform, FEVO Enterprise, organizations can not only meet but exceed their sales goals by driving incremental revenue. Let's explore how FEVO helps achieve this and how you can leverage it through your sales efforts.

How FEVO Helps Drive Incremental Revenue:

Flexible Payment Options Make Checkout Easy:

The checkout process can be a make-or-break moment for your shoppers. Offering flexible payment options reduces friction and encourages larger purchases. FEVO integrates with payment methods like ZIP Buy Now Pay Later (BNPL), Apple Pay, PayPal, and Venmo, giving shoppers the flexibility they need.

How Flexible Payments Drive Revenue:

• BNPL Solutions: When fans can spread payments out over time, they're more likely to splurge on premium seating, family packages, or extras.
• Reduced Cart Abandonment: Flexible options minimize drop-offs at checkout, leading to higher conversion rates and more completed sales.

Social Commerce: Amplify Your Network Effect

Generating FOMO and spreading the word are some of FEVO’s most effective Social capabilities. Turn your fans into your sales force by offering them incentives and making it easy to share your event or their purchase with their friends and family.

How Social Features Drive Revenue:

• Social Sharing: FEVO’s built-in social features allow your customers to share their purchases with friends and family, multiplying your sales opportunities through the network effect. When fans invite their circle to join them, ticket sales grow without extra effort from your team.
• Group Tree & Leaderboard: Gamify your attendees by display their network and group size on your Offer. Motivate your fans to reach the top of the Leaderboard with group rewards or affiliate sales incentives.
• Coming Soon: Reward & Ambassador Program: By end of year, we’ll have robust Rewards and Ambassador Program features and functionalities to help drive and incentivize sales and organic word-of-mouth marketing.

Upselling & Bundling: Increase Order Value

Selling tickets is just the beginning. Once a shopper commits to an event, you have the chance to enhance their experience—and boost your revenue—by offering related products or bundles at the point of purchase that fans can purchase all in one transaction.

Examples of Upselling & Bundling:

• Parking Passes: Offer parking options alongside tickets, making the fan experience smoother and generating additional revenue. FEVO’s partnership with ParkHub makes adding parking inventory easy.
• Food & Beverage: Pre-sell meal packages or drink vouchers to streamline the event day for fans while increasing their overall spend.
• Bundle Hard-to-Sell Inventory: Pair less popular event tickets with high-demand ones to move unsold inventory, providing fans with value while driving up your sales.

Premium Upgrades: Offer Unforgettable Experiences

Fans want more than just tickets—they want experiences. FEVO enables you to sell premium upgrades that offer exclusivity and elevate the event experience, which shoppers are willing to pay extra for.

Popular Premium Upgrade Ideas:

• VIP Access: Offer packages that include backstage tours, meet-and-greets, or special event access, catering to super fans willing to pay a premium.
• Exclusive Seating: Premium seating, such as box seats or private suites, attracts fans who are looking to enhance their experience.
• Behind-the-Scenes Tours: Offering unique opportunities like behind-the-scenes tours or pre-event experiences adds another level of excitement and revenue potential.

The Bottom Line: Drive Incremental Revenue with FEVO

FEVO's platform allows you to tap into new revenue streams through flexible payment options, social sharing, upselling, bundling, and premium upgrades. By focusing on these strategies, every shopper interaction becomes an opportunity to increase revenue and improve your business performance.