Back to Basics: Turning Fans into Your Most Powerful Sales Force

When it comes to driving ticket sales, your best sellers and marketers might already be in your database.

With FEVO Enterprise’s Social Sharing & Leaderboard functionality, you can transform everyday buyers into active promoters—and track every ticket influenced along the way.

This Back to Basics guide breaks down how Social Sharing works, why it drives incremental revenue, and how your organization can use it to build scalable, trackable referral programs inside FEVO Enterprise.

What Is FEVO Social Sharing?

Built into the Social Checkout™ are social sharing actions that empower fans to promote your Offers through personalized referral links—all while you track influenced revenue, engagement, and top performers in real time.

At its core, this functionality:

• Encourages peer-to-peer sharing
• Tracks purchases made from every unique link and their connections
• Creates friendly competition through leaderboards
• Provides actionable data about your most engaged advocates

It's organic reach, measurable impact, and built-in motivation—all within the same system you use to manage Offers.

How Does it Work?

The process is simple for fans and powerful for operators:

1. After purchasing, fans receive a personalized share link on their confirmation page and in their confirmation email.

2. They share that link with family, friends, or their broader network.

3. Purchases made through that link are automatically tracked inside FEVO Enterprise.

4. Formed groups and influenced sales appear on a live leaderboard tied to your Offer.

You can access performance insights anytime by navigating to:

Offers -> Social Sharing -> Leaderboard

Every share because trackable revenue. Every advocate becomes visible.

Go Beyond Sharing: Build Incentive Programs

Social Sharing becomes even more powerful when paired with structured incentive programs.

FEVO Enterprise enables you to create customizable incentive and referral programs that motivate fans to share with friends or officially sell on your behalf — effectively turning them into an extension of your sales team.

Build Programs in Minutes

From the Fan Incentives tab, you can:

• Create a new incentive program
• Associate it with a specific Offer or across many
• Set up to three incentive per program
• Set progressive sales thresholds
• Set incentives as individual rewards or for the group
• Require fans to officially register if gating the program

You can mix and match incentive types, including:

• Cash payouts
• Discount codes
• Points systems
• Merchandise
• Custom Rewards like VIP experiences, meet & greets, or exclusive access

For example:

• Sell 5 tickets → earn $10 F&B voucher
• Sell 20 tickets → unlock a VIP upgrade
• Sell 50 tickets → meet the team

You control the structure. Fans see a clear path to earning rewards.

Full Visibility into Performance

Social Sharing isn’t just about encouraging sales — it’s about understanding them.

Program Dashboard

• View total influenced revenue
• Compare direct vs. influenced sales
• Monitor conversion rates
• Identify top performers
• Track trends over time

Social Network View

Visualize how referrals spread. See who invited whom and how each participant's network grows.

Competitiv Leaderboards

Rank participants by:

• Tickets sold
• Revenue generated
• Number of buyers

You can also create group-specific leaderboards to keep competition relevant and localized.

Detailed Reporting

• Export participant lists
• Track custom data fields (like school affiliations for fundraisers)
• View earned incentives

It's measurable advocacy, not guesswork.

A Seamless Experience for Fans

Social Sharing integrates directly into the buyer journey. Everything above happens automatically but clients can also choose to utilize a registration process.

Optional Registration Pages

• Fans can self-register through branded pages
• Personalized referral links are delivered automatically
• Participants can then access progress through MyFEVO

Personal Dashboard (MyFEVO)

Fans can:

• Track progress toward rewards in real time
• View earned incentives visually
• See what milestones remain
• Share their referral link instantly

Clarity drives motivation. Motivation drives sales.

Real-World Applications

Socail sharing adpts across verticals:

Professional Sports

Season ticket holders promote single-game offers and earn tiered rewards — from cash bonuses to exclusive team experiences.

Festivals & Concerts

Group ticket buyers unlock merchandise at lower thresholds and VIP access at higher milestones.

College Athletics & Fundraising

Schools or teams compete on leaderboards while organizers track referral networks and custom data points.

Why It Matters for Your Organization

Traditional marketing reaches audiences. Social Sharing activates them.

Instead of relying solely on paid campaigns, you empower your most engaged buyers to extend your reach organically — while maintaining complete visibility into performance and revenue impact.

With Social Checkout, every share is measurable.

With FEVO Enterprise, every advocate is trackable.

The result?

More incremental revenue.

Richer buyer data.

Stronger community engagement.

Ready to Turn Buyers into Advocates?

Social Sharing isn’t an add-on. It’s a scalable growth engine built directly into FEVO Enterprise.

If you're looking for smarter ways to expand reach, incentivize engagement, and drive group sales through trusted peer networks, Social Sharing & Leaderboards provide a proven framework to do exactly that.