FEVO Guide: Utilizing Fan Incentives

Fan behavior has changed. Discovery is social, decisions are influenced by peers, and some of your most effective marketing comes straight from your fans.

That's where Fan Incentives come in.

With FEVO’s Social Checkout™ and built-in incentive capabilities, you can turn every buyer into an advocate—driving incremental revenue, expanding reach, and creating a more engaging purchase experience.

Turn Fans Into Your Growth Engine

At its core, Fan Incentives tap into the power of peer-to-peer sharing.

Every purchase has the potential to influence more. With FEVO, you can track exactly how tickets are being shared and sold—connecting each transaction back to the original fan who helped drive it.

This creates a network effect:

• Fans share directly via text, email, or social media
• New buyers enter the funnel through trusted recommendations
• Your reach expands without additional marketing spend

It's organic growth, powered by your audience.

Build Momentum with Gamified Incentives

Fan Incentives are about motivation.

By integrating incentives directly into the purchase flow, fans can see what they’re working toward in real time. Progress tracking, dynamic visuals, and clear milestones create a “keep sharing” mindset that drives continued engagement.

Instead of a one-time transaction, you’re creating an experience:

• Fans track their progress toward rewards
• Milestones encourage repeat sharing
• Engagement continues beyond the initial purchase

Offer Rewards That Actually Resonate

Not all incentives are created equal. The key is flexibility that gives you the ability to match rewards to your audience and objectives.

With FEVO, you can tailor incentives to fit your strategy:

• Direct Value: Cashback, F&B credits, or merchandise credits
• Future Offers: Discounts, promo codes, or upgrades
• Exclusive Experiences: VIP access, pre/post-event moments, or unique fan opportunities

This flexibility enables you to forego generic rewards, instead creating programs that feel meaningful.

Stay in Control with Smart Incentive Logic

Driving revenue is important, but protecting it matters just as much.

FEVO gives you full control over how incentives are structured, so you can align rewards with ROI:

• Trigger rewards per ticket or per order
• Choose flat, percentage-based, or point-based systems
• Set limits and guardrails to manage program costs
• Clearly communicate how fans earn and redeem rewards

The result: a program that's both effective and sustainable.

Tap Into Group Motivation

Some of the most impactful incentives are ones the entire group can work towards and enjoy.

With upcoming group-based incentives, you’ll be able to align fans around shared goals:

• Unlock rewards when group sales milestones are hit
• Show collective progress to drive urgency
• Encourage communities to rally together

It's a powerful way to amplify engagement and accelerate sales.

Measure What Matters

Fan Incentives are a great way to drive activity, while also providing actionable data.

Through the FEVO Incentive Dashboard, you can track:

• Influenced orders and revenue
• Top-performing advocates
• Overall program performance

This visibility allows you to optimize campaigns in real time and double down on what’s working.

Create a Seamless Fan Experience

Earning rewards and redeeming rewards should be a frictionless experience.

With FEVO:

• Fans can easily view rewards and progress in MyFEVO
• Mobile-first design ensures accessibility on the go
• Rewards can even extend into the venue through integrations like RFID wristbands

This bridges the gap between digital engagement and the live event experience.

Keep Fans Engaged After the Purchase

The relationship doesn't end at checkout.

Automated communications help maintain momentum:

• Milestone emails celebrate progress and encourage continued sharing
• "You're close" notifications create urgency
• Post-transaction rewards drive repeat attendance

These retention loops keep fans connected, and keep them coming back.

Bring It All Together with Smart Promotion

Even the best incentive program needs visibility.

To maximize impact:

• Landing Pages: Create a central hub where fans can learn, share, and participate
• Email Marketing: Reach out to your most engaged fans and keep them updated
• Social Media: Use dynamic visuals and direct links to drive participation

The goal is simple: make it easy for fans to discover, understand, and share.

Final Takeaway

Fan Incentives are a low-lift, winning strategy.

They transform buyers into advocates, extend your reach through trusted networks, and create a more interactive, rewarding experience for your audience.

If you’re looking to drive incremental revenue while deepening fan engagement, Fan Incentives offer a clear path forward—powered by the people who already love your brand.