How FEVO’s ID.me Integration Can Level Up Your Checkout

In our never-ending quest to make the checkout experience more enjoyable for your fans and more effective for your business, FEVO has partnered with ID.me to unlock a host of benefits by making the process of identity verification a breeze.

Read on to find out:

A) How it works
B) Why it’s important
C) Why you’re gonna love it and thank us later

What is digital identity verification?

Exactly what it sounds like — making sure that people are who they say they are in the digital space. In partnership with ID.me, users are able to simply and securely verify their identity as part of the FEVO checkout process.

ID.me is the largest digital wallet in the U.S., with 129M existing members. The process can be completed via smartphone in a matter of seconds, allowing you to quickly ensure that the people you’re selling to are who they say they are. 

ID.me’s solution meets the federal standards for consumer authentication set by NIST and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. As the “identity layer of the Internet,” ID.me’s commitment to innovation and robust fraud prevention and security measures empowers users to confidently navigate the digital world, while safeguarding businesses and institutions from fraudulent activity.

Why is digital identity verification important?

In short, because it helps to prevent fraud. Whether you’re gating offers to specific groups of people (more on this in a moment) or just attempting to prevent brokers from buying bulk tickets, digital identity verification ensures that the purchaser is vetted and verified. It helps to protect sensitive information, reduces the risk of identity theft and makes transactions more secure overall.

What groups does ID.me verification work for?

The ID.me integration provides access control to your organization and allows you to verify the identity of any shopper – to eliminate bots, bad actors, and brokers – as well as the demographics and affiliation of shoppers across a wide range of groups:

• Military and Veterans 
• First Responders 
• Doctors, Nurses and Healthcare Workers 
• College Students and Alumni 
• Teachers and Professors 
• Government Employees 
• Age Verification 

What is the best way to use ID.me in offers?

While the possibilities are myriad, one of the best ways is to use ID.me to gate offers to specific groups of people. Many clients use it for things like Military Appreciation Night or School Teacher Appreciation Night. These appreciation nights are usually accompanied by a discount or a gift, so the ability to verify identity ensures that the perks you’re looking to pass along only go to the appropriate people. This tech can be used for appreciation nights across any of the groups listed above. 

It is ideal for making sure that the people buying your tickets are who they say they are and not a part of the three dreaded Bs – bad actors, brokers or, as is unfortunately the case in today’s world, bots. This sort of verification goes a long way in reducing fraud, chargebacks and tickets listed on the secondary market.

ID.me can also aid in the sponsorship process. Let’s say you have a sponsor that wants to target a certain segment (military, teachers, etc) — you can ensure that they’ll be able to reach that segment with certainty, improving the efficacy of their sponsorship and creating a deeper relationship with your brand. 

What are the main benefits of digital identity verification?

• Reduce fraud at scale by ensuring purchasers are who they say they are
• Ensure the audience your event or offer is intended for (military, teachers, seniors, etc.) are the people buying your tickets
• Trade hours spent doing manual verification for a simple, streamlined checkout flow with no additional friction
• Ease of purchaser participation with identification photos able to be uploaded via any smartphone or computer camera
• Protects against ticket brokers buying up large swaths of tickets (and all the complications that come with that)
• Can shorten the checkout process, as data extraction straight from the ID.me profile reduces the need to manually fill out information
• The process is complete within seconds

How is ID.me Implemented on FEVO?

The process is incredibly simple and can be completed in almost no time at all:

1. Agree to the terms 
2. ID.me will be activated on your FEVO Enterprise account
3. Build your offer and “Restrict Offer” by ID.me
4. Market your offer

It’s a fast and easy process to set up and of course we’re here to help — if you have any questions please reach out to your customer success representative for more information, or fill out this form here and we’ll be in touch straightaway.