March 14, 2023
How The Peach Bowl Used The Social Cart™ To Pack FanFest

Every three years, the Chick-fil-A Peach Bowl hosts a College Football Playoff Semifinal matchup. For fans lucky enough to attend in-person, one of the most popular game-day events is the FanFest, a fan-centric event prior to kickoff packed with special activities specifically for fans.

Given its fan-forward focus, Chick-fil-A The Peach Bowl naturally turned to FEVO’s Social Cart™ in 2019 to help take FanFest sales to championship levels. Utilizing a FEVO link from within the Chick-fil-A Peach Bowl App (which lived on the official Chick-Fil-A Peach Bowl webpage), as well as on their social media channels, they sold over 2,500 tickets.

For 2022’s semifinal, the Chick-fil-A Peach Bowl folks wanted to go all out for FanFest, breaking attendance records and elevating the experience for attendees. So, they upped their marketing efforts with targeted email pushes in advance of the event and QR code signage outside the event linking directly to the FEVO offer making on-site purchases fast and easy. Utilizing instant delivery, fans were able to quickly purchase online and then use their tickets in real-time, allowing them to skip the purchase line and get right to the pregame festivities!

The Chick-fil-A Peach Bowl FanFest sold over 9,400 tickets, blowing previous sales records out of the water, and showing how FEVO’s easy buyflow and fast ticket delivery helps fans get the most out of the day, while helping the bottom line as well!

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