ICYMI
FEVO
October 26, 2022
ICYMI 10/14: Behavioral Psychology for Creatives and LeBron’s New Pickleball Venture

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

CNBC: Why LeBron James just bought a pickleball team

Last week we talked about actors buying a fifth-division soccer team, and today we’re talking about one of the biggest athletes on earth buying a ... pickleball team? Pickleball has exploded over the past year thanks in large part to savvy marketing, with a host of athletes and celebs spreading the gospel of perhaps the world’s silliest-named sport. According to this article, the pickleball powers that be are hoping for 40 million players by 2030 — no doubt a trend to keep your eye on. [Read More]

Hot Takes: The two behavioral psychology concepts the top 1% of creators have mastered

Marketing executive Adam Singer says the internet’s most engaging content creators generally abide one of two psychological principles: classical and operant conditioning. Here, he dives into each, sharing valuable insights on how to condition your top users to not only consumer your content, but share it. (In an ethical and non-skeezy way, most importantly.) Think of it as advice on how to design your content and information infrastructure. We found this quote particularly illuminating:

“Obviously the web’s top destinations share ideas that meet strong minimum levels of quality, but what’s even more interesting with these examples in particular is the fact that people race to share the material before they’ve even finished reading/viewing it.” [Read More]

Klaviyo: Survey: How US consumers plan to shop this holiday season

Klaviyo, a popular e-commerce email service provider, conducted a study of more than 3,500 participants and came to some rather impactful conclusions. One key finding is that inflation is a big concern for consumers, but not enough of one for them to curb their holiday spending — instead, they’re cutting back on other discretionary spending, including hobbies, entertainment and personal items like clothes, accessories and home goods. This robust study goes on to break things down by generation, income level and a handful of other demographic criteria. There’s some very useful information in here as you think about holiday marketing ... which we’re assuming you already have, but more information never hurt anyone! [Read More]

Globant and LaLiga reach an agreement to create a global technology company to reinvent the Sports and Entertainment Industry (Globant)

Hollister Lets Teens Send Their Online Carts to Parents for Checkout (WSJ)

EcoCart drives $14.5M of new funding into its sustainable shopping experience (Techcrunch)

TikTok just upped its video descriptions to 2,200 characters. Here’s why. (Tubefilter)

LVMH Remains Bullish After Strong Quarter (WWD)

In tribute to the retiring Roger Federer, Swiss phone company Sunrise changed its network name to 'Thanks Roger' across the country (Front Office Sports)

Anne-Christine Polet on Pixelated Fashio during fashion week (Anne-Christine Polet)

The 2022 Media Hot List: These Publishers Are Thriving Amid Continued Upheaval (Adweek)

Their club became the richest in the world. But these fans are worried at what it means for Newcastle's soul (CNN)

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