Optimizing Sports for a Mobile-First Future, A Gen Z Roundtable and Twitter’s Algorithm, Explained
Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.
Sportico: How businesses can thrive in sports’ mobile-first future
Mobile is the future, and every team, organization and league should have a plan to leverage the increasing number of fans who engage with sports via their smartphones. From data analytics to promotions to betting, this article lays out a variety of methods that organizations can use to capitalize on the mobile-first movement. [Read more]
Zine: Gen Z online – Control, expression, connection
From Matt Klein’s newsletter on internet culture, this roundtable discussion attempts to sum up Gen Z’s values and behavioral patterns, especially as regards their interactions with technology and media. The key finding? Unsurprisingly, a generation raised completely online tends to treat their online personas as a literal extension of their lives, practicing radical honesty and expressing greater vulnerability than their forebears. They also use the internet to find community: “Today’s subcultures are less about rebelling against the norm — because there is no longer a traditional norm, and more about the mere camaraderie.” [Read more]
Aakash Gupta: Twitter revealed its algorithm to the world. What does it mean for you?
Twitter recently made their algorithm public, and product and growth expert Aakash Gupta published a highly useful breakdown of the details on — where else? — Twitter. In short: likes are way more important than replies, images and video still help your reach, and an overreliance on external links can get you dinged, so make sure you’re participating natively on the platform in addition to driving back to your site. [Read more]
And a few more nuggets of assorted internet wisdom …
Google Search gets new travel features, including a 'price guarantee' tool for flights (TechCrunch)
How Logan Paul and KSI’s “Prime” energy drink became so popular (The Conversation)
What is Lemon8 and why is everyone talking about it on TikTok? (ZDNet)
EA Sports FC reveals first plans for life after FIFA (Polygon)
Everything we do (and don't) know about the UFC-WWE merger (ESPN)
Main image courtesy of Souvik Banerjee on Unsplash