Pre-Season Strategies: Build Your FEVO Offers Before the Season Begins

The most successful seasons don’t start on opening night — they start months earlier.

Whether you’re preparing for a new sports season or gearing up for your next music event or festival, the pre-season window is your opportunity to plan smarter, sell earlier, and set yourself up for sustained momentum once the calendar fills up.

With FEVO, you don’t need every detail finalized to start building Offers. In fact, some of the most effective strategies are designed specifically for moments before schedules, lineups, and inventory are locked in, giving your ultimate flexibility to capitalize on revenue opportunities.

Below are proven pre-season strategies our partners use to generate early revenue, test demand, and create a clear sales roadmap before their season officially begins.

Sell Before the Schedule (Yes, It's Possible)

Wait on a finalized schedule is one of the biggest reasons teams delay launching Offers. But with tools like TBD Inventory and vouchers, you don’t have to.

TBD Inventory allows you to build and even launch an Offer before key details — like kickoff times, opponents, or exact seat locations — are confirmed. Once inventory becomes available, the Offer can be updated seamlessly.

How teams and promoters use this:

• "Early Bird” festival passes before the lineup is announced
• Family Weekend or Homecoming packages before conference schedules drop
• Deposit-style Offers that secure early commitments

The result? Revenue and engagement months earlier, without locking yourself into details that aren’t finalized yet.

Turn the Off-Season Into a Selling Season

The off-season doesn't have to mean off the radar.

Post-Transaction Codes (PTCs) allow you to keep buyers engaged automatically. When a fan completes one purchase, they receive a follow-up code in their confirmation email that can be redeemed for a future Offer.

This is especially powerful during pre-season planning because it connects today’s buyers to tomorrow’s events.

Example ideas:

• Buy an opening weekend ticket, receive a code for a mid-week game
• Purchase a festival pass, unlock early access to merch or upgrades
• Lock in Family Weekend and get a future discount on spring sports

It's a simple way to turn one transaction into an ongoing relationship — without manual follow-up.

Build "X Days Out" Offers to Create Momentum

Countdown-style Offers are a great way to manufacture urgency before the season starts.

Think:

• 50 Days ‘Til Kickoff
• Countdown to Opening Night
• Road to Opening Weekend

These Offers give marketing teams a reason to talk about the upcoming season now, while giving buyers a clear reason to act early. They’re especially effective when paired with limited inventory, early pricing, or exclusive add-ons.

Plan Bundles That Do the Heavy Lifting

Pre-season is the best time to design bundles strategically — before you’re reacting to demand mid-season.

Bundles allow you to package tickets, parking, food, or merchandise into one Offer, helping you:

• Increase average order value
• Move less popular inventory
• Leverage marquee games or dates

Common strategies include bundling a high-demand game with a lower-demand one, creating opening night packs, or cross-bundling sports at the collegiate level to spread demand across seasons.

Once the season begins, these bundles are already built, tested, and ready to scale.

Lock in Theme Nights Early

Theme Nights work best when they’re planned — not rushed.

By building these Offers in advance, you give yourself more time to coordinate marketing, partners, merchandise, and inventory. FEVO makes it easy to package tickets with exclusive items, food vouchers, or experiences, all within a single checkout.

Popular pre-season Theme Night planning includes:

• Heritage and community nights like Mexican Heritage Night
• Pop culture and franchise tie-ins like Hello Kitty or Fourth Wing Night
• Lifestyle-driven events like Bark in the Park or Throwback Nights

Because every buyer checks out individually, you’re capturing valuable data while empowering fans to share and grow the Offer socially.

The Bottom Line: Early Planning = Easier Selling

Pre-season isn’t just about preparation — it’s about opportunity.

By building FEVO Offers ahead of time, you’re not scrambling once schedules drop or on-sales begin. You’re launching with intention, flexibility, and a clear strategy for how each Offer fits into the bigger picture of your season.

If you’re already thinking about next season, now’s the time to start building.

Want help getting started? Connect with your Success Rep, our Onboarding, Training, and Enablement (OTE)Team or explore the FEVO Academy Training Portal for step-by-step guidance on bringing these strategies to life.