Pro Surfing’s Sponsorship Pipeline, F1’s Hollywood Phase and the Secret to Comment-Friendly Content

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Marketing Brew: How the World Surf League sells sponsorships and advertising with no stadiums and an unpredictable broadcast schedule

Surfing’s popularity as a spectator sport is growing thanks to its inclusion in the upcoming Olympic Games. However, surfing has a much less predictable broadcast schedule than other sponsorable sports, meaning traditional advertising slots can’t be locked in ahead of time. To solve for that, the WSL has to get creative with how they package sponsorship opportunities, devising out-of-the-box opportunities that even blue-chip sports leagues and teams can take inspiration from.

Quartz: Hollywood stars are entering the F1 circuit

Ryan Reynolds, Michael B. Jordan and Rob McElhenney are investing in Renault's Alpine team, continuing the trend of celebs backing sports organizations while also aiding in their marketing. As new sports gain traction in the United States, look for more celebs to get in at the ground floor to help grow their new and — in many cases — surefire investments.  

Workweek: How one influencer consistently manufactures content that drives huge comment numbers

Social media expert Tommy Clark breaks down the keys to driving comments on your content by analyzing the posting strategy of fitness influencer Nick Bare. The quick and easy answer comes down to two factors: make your engagement prompts stupidly easy and give people a reason to brag about themselves. Clark goes into in-depth analysis exploring these factors and a few others in this article.

And a few more nuggets of assorted internet wisdom …

How brands make community more than just a buzzword (Business of Fashion)

This creative new ad campaign from Nikon that pokes fun at AI (Tom Crabtree)

How Japan's top soccer league is striving to become a climate leader (The Japan Times)

United States picked to host 2025 Club World Cup, an expanded soccer tournament with 32 teams (AP)

The Barbie movie marketing team is working overtime (Moshe Isaacian)

MGM to allow cell phone video while gambling in new rule (The Street)

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