A WNBA Fashion Collab, The State of Web3 for Sports and a Groundbreaking Ground-Breaking in KC

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

WWD: WNBA’s New York Liberty now partners with M.M.LaFleur

As we’ve discussed here many times before, the growing bond between the worlds of sport and fashion is strengthening by the day. One New York fashion brand has decided it’s time for a WNBA team to take on an official fashion partner, much like many men’s professional sports entities already have (think MLB x Gucci or Bayern Munich x Hugo Boss). Going forward, M.M. LaFleur will outfit Liberty players, coaches and staff while also working with the team to host panels, networking events and more. Hopefully this partnership will forge a blueprint for countless other brands and organizations to follow.

ABC: First stadium built for professional women's sports team going up in Kansas City

Celebrity investors are backing women’s soccer in the United States with increasing frequency. Two such investors? Brittany and Patrick Mahomes, co-owners of the Kansas City Current and partially responsible for the investment currently building out the country’s first stadium specifically for women’s sports. The $120M KC Current Stadium will seat up to 11,500 fans and — according to Mayor Quinton Lucas — is expected to bring nearly $1B in economic growth to the area.

Sporting Crypto: The state of the sports Web3 market

Web3, Crypto and NFTs were the buzziest of buzzwords in 2022 and then suddenly they … kinda weren’t. And while the frenzy to be a first-mover in the market has all but dissipated, the industry continues to slowly evolve, with major players still involved. This article delivers a robust primer on where the industry stands currently as well as areas where there is room to grow, including ticketing, gaming, collectibles and more. 

And a few more nuggets of assorted internet wisdom…

The Athletic and State Farm launch a partnership to increase on-the-ground coverage of the Women’s World Cup (NYT)

2023 Women's World Cup breaks ticket sale records, viewership way up over 2019 (CBS)

How sports memorabilia exploded into a booming billion-dollar business (Robb Report)

Premier League football team Crystal Palace hires creative director (BOF)

Billion-dollar mini-cities becoming top priority for stadium projects (FOS)

The psychology of Disneyland (SatPost)