How The Haunt Leveraged Social Sharing in a Successful Ticket Sales Campaign

The Problem:

The Haunt, one of the most prominent horror fests in the United States, wanted to improve their ticketing and marketing tools. During this process, The Haunt team pinpointed several feature challenges with their current systems, which felt vital to the continued success and growth of their marketing and ticket sales efforts. They wanted a system that effectively leverages social sharing, thereby enabling their customers to invite friends to join groups while purchasing tickets independently. In connection, they required a robust solution to track these group sizes, offering real-time incentives and updates to encourage these groups to share and grow their groups. Of course, on top of all of this, ease of use was a critical factor, as they wanted a platform that both their team and customers could navigate without difficulty.

The Solution:

To address these needs, The Haunt implemented FEVO’s software and tools. FEVO’s Social Checkout™ features enabled customers to easily invite friends to join their groups and purchase timed-entry tickets independently, creating a seamless and engaging buying experience. The Haunt also utilized FEVO’s leaderboard to create and track unique and fun reward incentives, such as offering free t-shirts for bringing a certain number of friends and awarding prizes to the largest groups. Plus, through FEVO, groups were notified when they qualify for rewards based on the number of people they bring. These incentives, unique to FEVO, added an extra layer of excitement to the ticket-purchasing process. Working with Erik, their FEVO Success Rep, ensured a seamless integration and effective use of features.

The Results:

The implementation of FEVO yielded impressive results for The Haunt. The social sharing component significantly boosted engagement, with a notable increase in the average number of shares per ticket purchase. The Leaderboard feature tracked group sizes effectively and motivated customers to expand their groups to earn rewards. This approach led to record-breaking ticket sales, with some of the largest groups ever seen at The Haunt. The traction continued to grow, demonstrating the power of leveraging social sharing and group incentives with FEVO’s Social Checkout™. The Haunt plans to further expand their use of FEVO by reaching out to area businesses, schools, and organizations with corporate group sales that offer tickets as employee perks. They also look forward to exploring new CRM capabilities to enhance their marketing efforts.