View Case Study
UCONN Alumni Campaign


The New York Yankees partnered with the UCONN Alumni Association to engage fans of the New York Yankees and the Boston Red Sox. Through this partnership, the Yankees offered members of the Alumni Association up to 20%off tickets to the greatest rivalry game in baseball. The offer included a ticket to the Yankees versus Red Sox game, a co-branded item, and a pregame reception with food and drinks.

The original offer aimed to digitize a group sale of 500 tickets via the Archtics integration. The Yankees were able to sell over 1,400 tickets, 3Xs the initial allocation. The FEVO and Ticketmaster integration allowed our clients to offload the burden of organizing the offer, collecting consumer funds and coordinating ticket distribution.

"By leveraging Fevo's social distribution technology and Archtics integration, we were able to grow sales with a longstanding client by3X. Three out of every four buyers were new to our database, which allows us to meet new consumers within the NYC UCONN alumni community. Most importantly, we saved our client 8+ hours of manual work." - Dave Sibelman - Manager, Group Sales

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.