How Orlando City SC Turned a 5k into a Marketing Masterclass
April 19, 2022
You have probably heard us talking about partner success. Well, the truth is, without our partners, FEVO would be nothing. And with over 500 of them, it’s difficult to acknowledge the impact they all make via the Fevo platform. Welcome to FEVO’s Partner Spotlight, where we do exactly that. Kicking us off are our fantastic partners in MLS, Orlando City SC.
Who worked on the Purple Pride 5K campaign?
Mark Witte - Manager, Marketing & Fan Engagement Sean Smith - Manager, Media & Fan Generation Austin Bloom - Manager, Ticket Operations & Analytics Ty Wagner - Director, Ticket Operations & Analytics
Where did you get this idea from?
We have been hosting our 5K every year since our Inaugural MLS Season in 2015. The 5K is a major component of our “Kickoff to Soccer” push to start the season and always helps generate excitement for a new season!
Why did you think it was so successful?
I think it was successful because it was our 6th year running the event and fans are ready for soccer at that point. Our goal is typically about 1,000 participants for the 5K, which also equates to 1,000 tickets to the Home Opener.
How did FEVO help?
FEVO really helped customize this event to include T-Shirt sizing, consent forms and we were able to seat fans for the Home Opener in one transaction!