How Americans Work Out in a Post-Pandemic World and the 10 Forces Changing Commerce

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Sportico: Americans are more active than before the pandemic: a data visualization
Americans across the board are more active than they’ve been in years. More interesting is that the methods they’re using have changed significantly — and it may be a holdover from Covid. Racquet sports (led by Pickleball) are more popular than ever, and “enthusiasm has also increased for outdoor fitness activities such as bicycling (+10.6% over the past three years), walking (+3.0%) and hiking (+19.9%) as well as conditioning exercises that can be done at home, such as yoga (+10.4%) and pilates (+11.6%).” Participation in team sports, meanwhile, has not recovered to pre-pandemic levels. One thing is for sure: with the changing face of American sports, new fandoms are up for grabs. [Read more]

Digital Native: The 10 forces changing commerce
Rex Woodbury, a partner at Index Ventures, writes a compelling newsletter about the intersection of technology and humanity. In this piece, he outlines the most important trends in commerce for the coming year, from the decline of CAC’s as a mission-critical metric to how important it has become for brands to fuse offline and online retail in a meaningful way. Very in-depth, very informative, very useful. [Read more]

And a few more nuggets of assorted internet wisdom …

Inside the NBA’s great generation war (GQ)

How Formula 1 failed in America, and how it's turning things around: a statistical analysis. (Stat Significant)

Wanted: Interns who can make TikTok hits (New York Times)

Tech people are taking fashion jobs. What’s going on? (Vogue Business)

A short history of football kits (The Cultural Tutor)

Photo credit: Gavin Vallet