One NHL Team’s Record-Setting Sales Strategy, The Benefits of BTS Content and McKinsey’s Report on Women in Sports

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Greenfly: Capture the digital media that sports fans want most: all-access content
An underutilized aspect of the marketing funnel is behind-the-scenes content. According to this article, fans “want to experience events as if they are there in person. They expect the teams, leagues and players they love to produce the same type of immersive content that their favorite influencers and creators are already producing.” Greenfly’s study also found that engagement on behind-the-scenes footage can swing upwards of 900% higher than other forms of content. [Read more]

Mckinsey & Company: The business of sports and the quest for inclusion for women
This survey from the global consulting firm asked 1,700 women about their experience working in sports in North America. There are some eye-opening stats in the survey, including the fact that only 40% of women feel that their organizations are fair and equitable in terms of treatment and opportunity to succeed. The results also point out that women in managerial roles are more often seen as positive influences in the work being done. Read more stats in the full analysis, as well as some suggestions on how to make your own workplace more equitable for women’s success, and by association, the success of your organization. [Read more]

John Wall Street: Group sales strategy, infrastructure investments spur New Jersey’s record-setting season off ice
A great case study on the New Jersey Devils and their improved ticket sales as they relate to team success. One great takeaway: the Devils found particularly strong success in group ticket sales by including perks typically reserved for season ticket holders. The Devils also made strategic infrastructure improvements that allowed them to get more creative with how they packaged and sold tickets. Read the link to get more in-depth information on the savvy strategies used by the Devils. [Read more]
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And a few more nuggets of assorted internet wisdom …
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11 secret AI websites to complete hours of work in just minutes (SM Raiyyan)

Hawks set franchise record with 38 sellouts in 2022-23 season (SBJ)

Will Ferrell to star in upcoming LIV-based golf TV comedy show (Golf Monthly)

The fascinating business behind the Goodyear Blimp (Huddle Up)

Move over, retirees: Millennials are coming for your cruises (WSJ)

Productivity theater is out of control at work, here’s how to prevent it (Fast Company)

Hero image courtesy of Colin + Meg